About Hartzer Press
An independent publisher of technical, marketing, and digital marketing books, based in Kaufman, Texas, and an imprint of Hartzer Consulting, LLC.
What we are
Hartzer Press is a small independent publisher of technical, marketing, and digital marketing books. We publish practitioners — working consultants, engineers, marketers, agency leads, and expert witnesses who write about the work they actually do.
The press was established in 2026 as the publishing imprint of Hartzer Consulting, LLC, a consulting practice that has worked in search engines, domain names, and internet investigations for more than 25 years. It is not a house organ for that practice: the list is open to outside authors, and we would rather publish the best book on a subject than the one written closest to home. Every Hartzer Press title carries its own ISBN (International Standard Book Number) registered to the imprint, and appears in Books In Print and library catalogs under the Hartzer Press name.
Our subjects
- AI and search — How discovery works now: AI search, answer engines, large language models, and what it takes to be found and cited by any of them.
- Technical SEO — Crawling, indexation, site architecture, canonicalization, structured data, rendering, Core Web Vitals, and log file analysis.
- Website development — Building, migrating, and maintaining sites that hold up — architecture, performance, accessibility, and the infrastructure underneath them.
- Domain names and DNS — Domain strategy, valuation, portfolio management, DNS, registrar and registry practice, domain security, and domain recovery.
- Digital marketing — Paid and organic acquisition, campaign architecture, analytics, attribution, and the measurement that decides what actually worked.
- Reputation and risk — How organizations and individuals are judged online, what the record actually says about them, and what can be done about it.
The common thread is not a topic, it is a type of reader: someone who has to make a technical or commercial decision, who will be held to the result, and who does not have time to assemble the answer from forty blog posts of unknown vintage.
The colophon is a screw press that is also an H: the two uprights are the stems, the platen between them is the crossbar, and the press feet do double duty as the letter’s serifs. It appears on the spine and the copyright page of every book we publish.
What a Hartzer Press book is
A Hartzer Press book is a working reference. It explains why something matters, how it actually works, where it commonly goes wrong, what the business implications are, and what a reader should do next. It is written in plain English, without marketing buzzwords, and without sacrificing technical accuracy to get there.
We are not interested in books that restate conventional wisdom. Where the evidence supports a different conclusion, we would rather publish the different conclusion and show the work.
Our editorial standard
- The author keeps the argument. We edit for clarity, structure, and accuracy — not to make a book inoffensive.
- Claims are checked. If a book asserts something factual, a reader should be able to follow it back to a source.
- Every chapter earns its place. No padding to hit a page count, and no chapter that exists only because the outline had a gap.
- Examples are real. Cases, tools, platforms, and companies are named. Composite anecdotes are not evidence.
How our books reach readers
Print editions are distributed to the trade through Ingram, which reaches Barnes & Noble, independent bookstores, libraries, schools, and international wholesalers. Amazon is served directly. Ebook editions are distributed to the major ebook retailers, and audiobook editions to the major audio platforms.
Each format — paperback, hardcover, ebook, audiobook — is assigned its own ISBN, so that a library, a bookseller, and a reader are all looking at the same catalog record for the same physical or digital object. Trade ordering details are on the rights and ordering page.
Publishing with us
The list is open to outside authors. If you work in one of our subjects and have a book in you, we would like to see the proposal — a one-page overview, a chapter outline, and one sample chapter, rather than a finished manuscript. What to send and where to send it is on the publish with us page.